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Get to Know Me
You've landed here for solutions, not fluff. Sixteen years in the tech trenches: deploying, developing, scaling. Now, I'm your (interim) CIO and CCO. Hands-on and pragmatic, I cut through the noise. Clear talk, real results. You want growth and clarity, I pave the road.
After selling my software agency at the end of 2023 and more than 16 years of experience in the IT industry under my belt, I started a new adventure as a solo entrepreneur.
During my time at the agency I always felt clients could manage projects and strategy so much better. Now I have the opportunity to do just that. I have been there, done it and am ready to help you succeed.
Get to Know Me
You've landed here for solutions, not fluff. Sixteen years in the tech trenches: deploying, developing, scaling. Now, I'm your (interim) CIO and CCO. Hands-on and pragmatic, I cut through the noise. Clear talk, real results. You want growth and clarity, I pave the road.
After selling my software agency at the end of 2023 and more than 16 years of experience in the IT industry under my belt, I started a new adventure as a solo entrepreneur.
During my time at the agency I always felt clients could manage projects and strategy so much better. Now I have the opportunity to do just that. I have been there, done it and am ready to help you succeed.
Get to Know Me
You've landed here for solutions, not fluff. Sixteen years in the tech trenches: deploying, developing, scaling. Now, I'm your (interim) CIO and CCO. Hands-on and pragmatic, I cut through the noise. Clear talk, real results. You want growth and clarity, I pave the road.
After selling my software agency at the end of 2023 and more than 16 years of experience in the IT industry under my belt, I started a new adventure as a solo entrepreneur.
During my time at the agency I always felt clients could manage projects and strategy so much better. Now I have the opportunity to do just that. I have been there, done it and am ready to help you succeed.
Bussum, The Netherlands
Bussum, The Netherlands
Bussum, The Netherlands
Education
Education
Education
Bachelor's Degree in Business IT and Management
2010, Amsterdam University of Applied Sciences
Learned everything about management, agile, PRINCE2, stakeholder management, IT strategy and more.
Bachelor's Degree in Business IT and Management
2010, Amsterdam University of Applied Sciences
Learned everything about management, agile, PRINCE2, stakeholder management, IT strategy and more.
Bachelor's Degree in Business IT and Management
2010, Amsterdam University of Applied Sciences
Learned everything about management, agile, PRINCE2, stakeholder management, IT strategy and more.
Business administration
2008, Vrije Universiteit Amsterdam
Learned a lot about high level business and organisation management theories.
Business administration
2008, Vrije Universiteit Amsterdam
Learned a lot about high level business and organisation management theories.
Business administration
2008, Vrije Universiteit Amsterdam
Learned a lot about high level business and organisation management theories.
Business & Economics
2002, VWO, Herman Wesselink, Secondary school
Started my first business during high school ;)
Business & Economics
2002, VWO, Herman Wesselink, Secondary school
Started my first business during high school ;)
Business & Economics
2002, VWO, Herman Wesselink, Secondary school
Started my first business during high school ;)
My tech stack
Apart from helping organisations reach new heights with their IT strategy, I love building, exploring and tinkering. Recent developments in AI and Low-Code allow you to build so much faster than ever possible before.
Experience
Founder, CCO and consultant
SevenLab, 2007 - 2023
SevenLab is a 20-man/women strong boutique software development agency, creating unique experiences that give our clients a unique edge over their peers. Servicing clients like ABN Amro, Avanti.space, Eurocross, Edelman, Wim Hof and many more.
Worked as the commercial director of SevenLab for over 10 years. After switching fulltime to Farm21, initially a spin-off from SevenLab, I am no longer involved in SevenLab's daily operations.
Role at SevenLab: Commercial Director (10+ Years)
✅ Strategic Leadership: Oversaw the commercial direction of the company, ensuring our services remained top-tier and in alignment with market demands.
✅ Client Relations: Built and maintained strong relationships with high-profile clients, ensuring their needs were met with precision and excellence.
✅ Team Collaboration: Worked closely with our 20-member team, fostering an environment of innovation and quality assurance.
✅ Business Expansion: Identified and capitalized on new business opportunities, driving SevenLab's growth and reputation in the software industry.
✅ Operational Oversight: Ensured seamless daily operations, from project inception to delivery, guaranteeing client satisfaction at every step.
Achievements:
🏹 Successfully expanded the company's client base, bringing on board industry giants and increasing SevenLab's market presence.
🏹 Played a key role in the spin-off and creation of Farm21, further diversifying the company's portfolio and reach.
🏹 Achieved consistent year-over-year growth, solidifying SevenLab's position as a sought-after software development agency.
Founder, CCO and consultant
SevenLab, 2007 - 2023
SevenLab is a 20-man/women strong boutique software development agency, creating unique experiences that give our clients a unique edge over their peers. Servicing clients like ABN Amro, Avanti.space, Eurocross, Edelman, Wim Hof and many more.
Worked as the commercial director of SevenLab for over 10 years. After switching fulltime to Farm21, initially a spin-off from SevenLab, I am no longer involved in SevenLab's daily operations.
Role at SevenLab: Commercial Director (10+ Years)
✅ Strategic Leadership: Oversaw the commercial direction of the company, ensuring our services remained top-tier and in alignment with market demands.
✅ Client Relations: Built and maintained strong relationships with high-profile clients, ensuring their needs were met with precision and excellence.
✅ Team Collaboration: Worked closely with our 20-member team, fostering an environment of innovation and quality assurance.
✅ Business Expansion: Identified and capitalized on new business opportunities, driving SevenLab's growth and reputation in the software industry.
✅ Operational Oversight: Ensured seamless daily operations, from project inception to delivery, guaranteeing client satisfaction at every step.
Achievements:
🏹 Successfully expanded the company's client base, bringing on board industry giants and increasing SevenLab's market presence.
🏹 Played a key role in the spin-off and creation of Farm21, further diversifying the company's portfolio and reach.
🏹 Achieved consistent year-over-year growth, solidifying SevenLab's position as a sought-after software development agency.
Founder, CCO and consultant
SevenLab, 2007 - 2023
SevenLab is a 20-man/women strong boutique software development agency, creating unique experiences that give our clients a unique edge over their peers. Servicing clients like ABN Amro, Avanti.space, Eurocross, Edelman, Wim Hof and many more.
Worked as the commercial director of SevenLab for over 10 years. After switching fulltime to Farm21, initially a spin-off from SevenLab, I am no longer involved in SevenLab's daily operations.
Role at SevenLab: Commercial Director (10+ Years)
✅ Strategic Leadership: Oversaw the commercial direction of the company, ensuring our services remained top-tier and in alignment with market demands.
✅ Client Relations: Built and maintained strong relationships with high-profile clients, ensuring their needs were met with precision and excellence.
✅ Team Collaboration: Worked closely with our 20-member team, fostering an environment of innovation and quality assurance.
✅ Business Expansion: Identified and capitalized on new business opportunities, driving SevenLab's growth and reputation in the software industry.
✅ Operational Oversight: Ensured seamless daily operations, from project inception to delivery, guaranteeing client satisfaction at every step.
Achievements:
🏹 Successfully expanded the company's client base, bringing on board industry giants and increasing SevenLab's market presence.
🏹 Played a key role in the spin-off and creation of Farm21, further diversifying the company's portfolio and reach.
🏹 Achieved consistent year-over-year growth, solidifying SevenLab's position as a sought-after software development agency.
Founder, CCO, product owner
Farm21, 2015 - 2019
Farm21 helps to make the best possible farming decisions. Powered by the world’s most affordable sensors and an easy-to-use platform. Harness the combined power of scouting, weather forecasts, satellite imagery, and our industry-leading sensors. Farm21 delivers a holistic, real-time view of your fields, empowering farmers to make data-driven decisions with confidence.
Role and Responsibilities:
✅ Strategic Decision Making: Played a pivotal role in steering the company's direction, ensuring alignment with our mission to revolutionize farming decisions.
✅ Technology Integration: Spearheaded the development of the world’s most cost-effective sensors into our product line-up, ensuring farmers have access to top-notch technology without breaking the bank.
✅ Platform Development: Collaborated with a cross-functional team to develop an intuitive platform that presents data in an actionable format, allowing farmers to gain hyper-localized insights at a glance.
✅ Customer Engagement: Engaged closely with our farming community, gathering feedback and continuously refining our offerings to better serve their needs.
✅ Data Analytics: Helped leverage advanced analytics to interpret complex sensor data, transforming raw information into actionable insights that empower farmers to make informed decisions.
✅ Manufacturing: Oversaw the manufacturing of over more than 6000 IoT devices and negotiated contracts with manufacturers. Also setting up logistics and supply chain to ship across 23 different countries.
Achievements:
🏹 Successfully expanded our user base from 0 to 1500, selling 5000+ IoT devices to cooperatives and value chain partners.
🏹 Implemented feedback loops with customers, leading to a fully in-sync platform development roadmap.
🏹 I Oversaw a team of 5 account executives (AE), an SDR and two in marketing, fostering a culture of innovation and continuous improvement.
🏹 Developed a precision farming training for farmers and crop advisors together with my team.
Founder, CCO, product owner
Farm21, 2015 - 2019
Farm21 helps to make the best possible farming decisions. Powered by the world’s most affordable sensors and an easy-to-use platform. Harness the combined power of scouting, weather forecasts, satellite imagery, and our industry-leading sensors. Farm21 delivers a holistic, real-time view of your fields, empowering farmers to make data-driven decisions with confidence.
Role and Responsibilities:
✅ Strategic Decision Making: Played a pivotal role in steering the company's direction, ensuring alignment with our mission to revolutionize farming decisions.
✅ Technology Integration: Spearheaded the development of the world’s most cost-effective sensors into our product line-up, ensuring farmers have access to top-notch technology without breaking the bank.
✅ Platform Development: Collaborated with a cross-functional team to develop an intuitive platform that presents data in an actionable format, allowing farmers to gain hyper-localized insights at a glance.
✅ Customer Engagement: Engaged closely with our farming community, gathering feedback and continuously refining our offerings to better serve their needs.
✅ Data Analytics: Helped leverage advanced analytics to interpret complex sensor data, transforming raw information into actionable insights that empower farmers to make informed decisions.
✅ Manufacturing: Oversaw the manufacturing of over more than 6000 IoT devices and negotiated contracts with manufacturers. Also setting up logistics and supply chain to ship across 23 different countries.
Achievements:
🏹 Successfully expanded our user base from 0 to 1500, selling 5000+ IoT devices to cooperatives and value chain partners.
🏹 Implemented feedback loops with customers, leading to a fully in-sync platform development roadmap.
🏹 I Oversaw a team of 5 account executives (AE), an SDR and two in marketing, fostering a culture of innovation and continuous improvement.
🏹 Developed a precision farming training for farmers and crop advisors together with my team.
Founder, CCO, product owner
Farm21, 2015 - 2019
Farm21 helps to make the best possible farming decisions. Powered by the world’s most affordable sensors and an easy-to-use platform. Harness the combined power of scouting, weather forecasts, satellite imagery, and our industry-leading sensors. Farm21 delivers a holistic, real-time view of your fields, empowering farmers to make data-driven decisions with confidence.
Role and Responsibilities:
✅ Strategic Decision Making: Played a pivotal role in steering the company's direction, ensuring alignment with our mission to revolutionize farming decisions.
✅ Technology Integration: Spearheaded the development of the world’s most cost-effective sensors into our product line-up, ensuring farmers have access to top-notch technology without breaking the bank.
✅ Platform Development: Collaborated with a cross-functional team to develop an intuitive platform that presents data in an actionable format, allowing farmers to gain hyper-localized insights at a glance.
✅ Customer Engagement: Engaged closely with our farming community, gathering feedback and continuously refining our offerings to better serve their needs.
✅ Data Analytics: Helped leverage advanced analytics to interpret complex sensor data, transforming raw information into actionable insights that empower farmers to make informed decisions.
✅ Manufacturing: Oversaw the manufacturing of over more than 6000 IoT devices and negotiated contracts with manufacturers. Also setting up logistics and supply chain to ship across 23 different countries.
Achievements:
🏹 Successfully expanded our user base from 0 to 1500, selling 5000+ IoT devices to cooperatives and value chain partners.
🏹 Implemented feedback loops with customers, leading to a fully in-sync platform development roadmap.
🏹 I Oversaw a team of 5 account executives (AE), an SDR and two in marketing, fostering a culture of innovation and continuous improvement.
🏹 Developed a precision farming training for farmers and crop advisors together with my team.
Founder and CIO
AI Agronomist, 2022 - present
AI Agronomist is a novel AI tool to help farmers use the power of satellite, accurate weather and on-farm data to make the best possible decisions.
Role at AI Agronomist:
✅ Low-Code Development: Expertly utilized Flutterflow and N8N to architect and build the foundation of the AI Agronomist platform, streamlining the app development process.
✅ Satellite Image Integration: Designed a satellite image data gathering tool, enabling real-time monitoring and analysis of open field crops 24/7.
✅ LLM Integration and Research: Spearheaded the seamless integration of Large Language Models using Flowise/langchain, while also delving deep into research to optimize and harness the full potential of LLMs for agronomic applications.
✅ Infrastructure Deployment: Led the deployment of the hosting infrastructure on Railway, Firebase and Supabase, ensuring a robust, scalable, and efficient platform for users.
✅ Recommendation Systems: Developed algorithms to provide daily crop recommendations, growth estimates, and risk reports, ensuring farmers receive timely and actionable insights.
✅ Holistic Monitoring: Ensured the platform offers comprehensive monitoring features, from growth modeling and irrigation recommendations to detecting risks from viruses, insects, fungi, and weeds.
Key Achievements at AI Agronomist:
🏹 Successfully built a platform trusted by industry leaders, making AI-driven agronomy accessible to a broader audience.
🏹 Pioneered features that allow farmers to have complete control over their fields, providing perspectives for various farming methodologies including conventional and regenerative.
🏹 Contributed to the platform's ability to offer dynamic interactions, ensuring users are equipped with recommendations on optimal timing for vital farming actions.
Founder and CIO
AI Agronomist, 2022 - present
AI Agronomist is a novel AI tool to help farmers use the power of satellite, accurate weather and on-farm data to make the best possible decisions.
Role at AI Agronomist:
✅ Low-Code Development: Expertly utilized Flutterflow and N8N to architect and build the foundation of the AI Agronomist platform, streamlining the app development process.
✅ Satellite Image Integration: Designed a satellite image data gathering tool, enabling real-time monitoring and analysis of open field crops 24/7.
✅ LLM Integration and Research: Spearheaded the seamless integration of Large Language Models using Flowise/langchain, while also delving deep into research to optimize and harness the full potential of LLMs for agronomic applications.
✅ Infrastructure Deployment: Led the deployment of the hosting infrastructure on Railway, Firebase and Supabase, ensuring a robust, scalable, and efficient platform for users.
✅ Recommendation Systems: Developed algorithms to provide daily crop recommendations, growth estimates, and risk reports, ensuring farmers receive timely and actionable insights.
✅ Holistic Monitoring: Ensured the platform offers comprehensive monitoring features, from growth modeling and irrigation recommendations to detecting risks from viruses, insects, fungi, and weeds.
Key Achievements at AI Agronomist:
🏹 Successfully built a platform trusted by industry leaders, making AI-driven agronomy accessible to a broader audience.
🏹 Pioneered features that allow farmers to have complete control over their fields, providing perspectives for various farming methodologies including conventional and regenerative.
🏹 Contributed to the platform's ability to offer dynamic interactions, ensuring users are equipped with recommendations on optimal timing for vital farming actions.
Founder and CIO
AI Agronomist, 2022 - present
AI Agronomist is a novel AI tool to help farmers use the power of satellite, accurate weather and on-farm data to make the best possible decisions.
Role at AI Agronomist:
✅ Low-Code Development: Expertly utilized Flutterflow and N8N to architect and build the foundation of the AI Agronomist platform, streamlining the app development process.
✅ Satellite Image Integration: Designed a satellite image data gathering tool, enabling real-time monitoring and analysis of open field crops 24/7.
✅ LLM Integration and Research: Spearheaded the seamless integration of Large Language Models using Flowise/langchain, while also delving deep into research to optimize and harness the full potential of LLMs for agronomic applications.
✅ Infrastructure Deployment: Led the deployment of the hosting infrastructure on Railway, Firebase and Supabase, ensuring a robust, scalable, and efficient platform for users.
✅ Recommendation Systems: Developed algorithms to provide daily crop recommendations, growth estimates, and risk reports, ensuring farmers receive timely and actionable insights.
✅ Holistic Monitoring: Ensured the platform offers comprehensive monitoring features, from growth modeling and irrigation recommendations to detecting risks from viruses, insects, fungi, and weeds.
Key Achievements at AI Agronomist:
🏹 Successfully built a platform trusted by industry leaders, making AI-driven agronomy accessible to a broader audience.
🏹 Pioneered features that allow farmers to have complete control over their fields, providing perspectives for various farming methodologies including conventional and regenerative.
🏹 Contributed to the platform's ability to offer dynamic interactions, ensuring users are equipped with recommendations on optimal timing for vital farming actions.
What I love
What I love
What I love
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